← all notes
Patterns & Formulas

The Magic Formula

Updated June 15, 2026

The magic is: AI + workflow + UX + customer pain + distribution.

This is the core thing to remember. Not one of these — all five, together. Each is necessary; none is sufficient. The leverage is in the combination.

The five ingredients

  • AI — the raw capability. The engine that makes something possible (or cheap, or fast) that wasn’t before.
  • Workflow — the AI embedded in how work actually gets done, not a clever demo off to the side. It has to fit the real sequence of steps someone already moves through.
  • UX — the experience that makes it usable, obvious, even delightful. Power nobody can figure out how to use is power that never ships.
  • Customer pain — a real, felt problem someone will pay to make go away. Without it, you’ve built a solution hunting for a problem.
  • Distribution — how it actually reaches the people who have that pain. The best product no one sees still loses.

Why it has to be all five

Pull any single one out and the whole thing collapses:

  • AI without customer pain → a cool toy nobody needs.
  • AI without distribution → brilliant, and invisible.
  • AI without UX → powerful, and unusable.
  • AI without workflow → a demo, not a habit.
  • Customer pain without AI → the same slow way everyone already does it.

The edge isn’t being best at any one of these. It’s being the rare person who stacks all five on the same problem.